Analytics

SEO News

Google Analytics WordPress Setup: The Ultimate Guide

Learn why you should integrate Google Analytics with your WordPress site and get step-by-step instructions on implementation.  Why Add Google…

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SEO News

Google Analytics Tracking ID: What It Is & How to Find It

What Is a Google Analytics Tracking ID? A Google Analytics tracking ID is a unique identifier that’s automatically assigned to…

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SEO News

Google Analytics Updates Conversion Metrics To Better Match Google Ads

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will…

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SEO

Google Unifies Conversion Reporting Across Ads & Analytics

Google has announced an update to Google Analytics 4 (GA4) to provide marketers with more insightful measurement tools and a…

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SEO News

Google Analytics 4 addresses Google Ads report discrepancies with conversion update

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads…

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SEO

How Microsoft Clarity Can Improve Website Analytics Coverage

This morning I woke up to a fresh, thin layer of snow covering the neighborhood. Central Minnesota has been unusually…

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SEO

How to Fix Referral Traffic Spikes in Google Analytics 4

Notice a huge spike in your referral traffic in the last month? Confused as to why a bunch of people…

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SEO News

How to Analyze Organic Keyword Data in Google Analytics 4

Google Analytics 4 (GA4) is a tool that helps you better understand your site’s performance and visitors’ behavior.  But information…

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SEO

Guide: Using GPT for Digital Marketing Analytics (with examples)

**** it or hate it, Artificial intelligence is here. It’s forever changing the way that we do digital marketing. Content…

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SEO News

Google Analytics 4 Users: What They Are & How to Track Them

Google Analytics 4 (GA4) is the newest version of Google’s analytics platform. It helps you measure things like your website’s…

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