Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal…
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The death of Google Optimize is upon us. And wowee, aren’t you a little bit heartbroken. Gone are the days…
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Google Ads has begun converting some of its conversion metrics from Universal Analytics 3 to Google Analytics 4 (UA3 to…
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As I’ve been analyzing the impact from the August broad core update (I’ll have more to share on that soon…),…
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Analytics is at the heart of every business. In today’s data-driven world, data and marketing teams can no longer operate…
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Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. Google has…
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Google released the GA4 Reports Builder for Google Analytics, an extension designed for Google Sheets. I’m excited to share that…
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July 1, 2023, officially marked the end of Universal Analytics and the beginning of a new era– Google Analytics 4…
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With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4. Google…
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While many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how…
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