Analytics

SEO

Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics

****: Jul 23, 2024 1:00 EDT (10:00PDT) Speakers: Kate Parker, Director, CI Pre-Sales Support, SAS Mac Carlton, Product Manager, SAS…

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SEO News

Steve Ganem, Product Director of Google Analytics, on GA4

As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve…

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SEO News

5 new features coming to Google Analytics 4

Google today announced updates to Google Analytics 4 (GA4). The coming months will see improved cross-channel reporting and budgeting, AI-generated…

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SEO News

Google Announces New GA4 Features As Universal Analytics Sunset Nears

As the July 1, 2024 shutdown **** for Universal Analytics (UA) draws near, Google has announced new features and improvements…

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SEO News

Google turns off Universal Analytics July 1: What you need to know

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google…

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SEO

A Guide to Ecommerce Analytics to Drive Business Growth

What Is Ecommerce Analytics? Ecommerce analytics is the process of collecting, analyzing, and acting on website data from your online…

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SEO

3 PIM Analytics Tools to Drive More Sales / Blogs / Perficient

Importance of Product Data in Driving Sales When you don’t have a storefront and a salesperson to do the talking,…

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SEO News

Google Analytics fixes paid search attribution

Google is rolling out an update to attribution ****** in Google Analytics 4 (GA4) to more accurately credit paid search…

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SEO News

Google Analytics Updates GA4 Attribution ****** To Associate Conversions Better To Paid Search Campaigns

Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion…

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SEO News

11 Best Social Media Analytics Tools in 2024

Social media analytics tools are software applications that extract actionable insights from social media data.  Including:  How many people engage…

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