Category Archives: SEO News

Is Amazon Targeting SMBs with Search Ads?: SEO Podcast

By | October 23, 2021

September 15, 2020   |   Posted by The In Search SEO Podcast You can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! How Amazon Might Be Going After Small Businesses on the Google SERP: Summary of Episode 87  Jason Dodge joins the podcast to share… Read More »

What is Search Authority? | Search Engine Marketing Consultant & Search Engine Optimization Services

By | October 23, 2021

Latest posts by Daniel P. Borbolla (see all) Say the internet disappeared and you wanted to know the difference between a neutron star and a black hole. Where would you go? Of course, you’d want to get your information from an expert on the subject, right? Well, not all of us are lucky enough to have an astronomer… Read More »

Top SEO-Friendly Writing Tips to Get Higher Rankings in Google

By | October 23, 2021

Good content writing fine-tuned with search engine optimization is a prerequisite for a higher ranking in Google. If you are into blogging or any kind of content creation, you must know some top SEO-friendly writing tips.  These tips will not only kick start your writing career but also sustain your growth amongst the never-ending content influx. You should… Read More »

Product Schema for Google Merchant vs. Google Search | TechnicalSEO.com

By | October 23, 2021

It’s an unexpected battlefield. Schema.org is a mutual effort amongst search engines to create a code meant to deliver essential information about a webpage in the most succinct and direct manner possible. It’s reasonable to expect structured data that works for Google Search should work for Product Listing Ads (PLAs) in Google Merchant, right? We discovered incongruity between… Read More »

5 Things to Consider Before Adding Your Site to a Business Directory

By | October 23, 2021

Business directories can work wonders for your local SEO performance. There are many directories out there, but they’re not all high quality. High quality directories share some common traits that you should look out for. Ask yourself the following questions before you submit your site a directory. 1) Do I have to jump through hoops to get listed?… Read More »

How to Perform a Site Audit: A Complete Guide

By | October 23, 2021

September 16, 2020   |   Posted by Liraz Postan So you’ve got a new website. It’s fab! Like, really, you’re showing it to all of your friends and colleagues, printing new business cards… but nothing really happens. You’ve got some visitors coming in, but something seems to be stuck. What are you missing? SEO is essential for… Read More »

Your Website Loading Speed Is More Important Than You Think | Search Engine Marketing Consultant & Search Engine Optimization Services

By | October 23, 2021

Latest posts by Daniel P. Borbolla (see all) When it comes to ranking on Google, you’ve likely spent time lots of time poring over your content and SEO-optimizing your pages to ensure that you’re delivering the best user experience possible for your site visitors. But have you ever thought about your website loading speed? There’s a lot of… Read More »

How to Audit and Improve Your SEO Rankings for Google

By | October 23, 2021

If you’ve been reading articles about SEO, then you should be familiar with the notion that SEO takes time. It requires an ongoing commitment based around a long-term strategy that helps to keep your website highly relevant in the eyes of Google so that you can grow and maintain your SERP ranking. While ongoing SEO can sometimes feel… Read More »

What Causes Rank Volatility and How to Deal With it (3 Case Studies)

By | October 23, 2021

September 23, 2020   |   Posted by Darrell Mordecai Picture this. You open up your rank tracker to check on your rankings. You see one of your pages is unstable. In other words, Google’s not sure what to do with it. Some days it’s up, other days it drops. Is this a bad sign? Potentially. Before panicking,… Read More »

Analyzing the On-Site User Journey: Page Pathing for SEO Insights | TechnicalSEO.com

By | October 23, 2021

At the heart of SEO is content, establishing a platform on which we can create beneficial user experiences. Optimized content brings users to your site and keeps them there, meeting them at their search intents and guiding them down the conversion funnel. However, we often forget to analyze where content leads users once they interact with it. This… Read More »