Microsoft Ads expanded its Copilot trial to a larger set of advertisers.

The tech giant confirmed to Search Engine Land that it is giving more advertises access to this tool as it continues to collect data, test, optimize, and work towards a general availability.

First spotted. The expansion of the program was first flagged by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel. He reported seeing the tool within Bing Ads and shared a screenshot on X:

What is Copilot? Specifically designed for advertisers and agencies, Copilot is a new tool that leverages AI to generate recommendations for assets such as product images, headlines, and descriptions.

How it works. To use it, simply describe the content you need, like an image, and Copilot will generate suggestions based on your description.

Why we care. Check to see if you now have access to Copilot in Microsoft Advertising, as this tool could help simplify asset creation, save you time, and provide inspiration for better-quality materials for your campaigns.

What has Microsoft said? Kya Sainsbury-Carter, VP Global Partner & Retail Media, Microsoft Advertising, said in a statement back in September:

• “With Copilot in the Microsoft Advertising Platform, Compare & Decide Ads, and new Chat Ads partners, we are making progress in this new era of generative AI.”
• “Generative AI represents a massive opportunity for all. It creates new value with real purpose. It creates opportunities for advertisers, drives traffic for publishers, and delights consumers. The era of AI is here, and we’re just getting started.”

Deep dive. Read our article on the latest Microsoft Copilot updates for more information on its latest features and capabilities.