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Why advertisers aren’t happy about Google Merchant Center Next

Google is encouraging merchants to try out its new “Merchant Center Next” platform, promising enhanced features and simplified product management.…

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Meta unveils Event Coverage stats for advertisers

Meta rolled out a new feature for advertisers using its Conversions API, offering insights into event data transmission. Why we…

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Google ties in Local Services Ads advertisers to Maps app

Google is rolling out Local Services Ads on its Maps app, starting with iOS, to help advertisers generate more leads…

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Google Ads Forcing Advertisers Off Credit Card Payments

Google Ads is forcing some of its advertisers off the credit card option for paying for their ad accounts and…

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Reddit adds third-party verification for advertisers

Reddit is partnering with ad measurement firm Integral Ad Science (IAS) to provide advertisers with third-party validation for campaign delivery…

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SEO

Google launches Accelerate with Google resource hub for advertisers

Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program…

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Microsoft makes Copilot available to all advertisers

Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased…

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Google Ads Notifies Advertisers That Some Ad Customizers Will Go Away May 31st

On August 31, 2021, Google notified advertisers it would drop support for expanded text ads for responsive search ads. Google…

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Google Demand Gen advertisers get generative image tools

Google is introducing new generative image tools for Demand Gen advertisers worldwide. These AI-powered tools can quickly produce high-quality image…

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How advertisers can capitalize on vertical video

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads…

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