Tag Archives: ads

Is Amazon Targeting SMBs with Search Ads?: SEO Podcast

By | October 23, 2021

September 15, 2020   |   Posted by The In Search SEO Podcast You can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! How Amazon Might Be Going After Small Businesses on the Google SERP: Summary of Episode 87  Jason Dodge joins the podcast to share… Read More »

Alternatives To Google Ads That Offer Manual Payment Options In 2021

By | October 22, 2021

In 2017 Google quietly phased out manual payments in selected countries. Since then, all new accounts are required to use alternative payment options to pay for Google Ads. This post explains the different payment options in Google Ads and alternative paid advertising platforms that offer manual payment options. What is manual payment in Google Ads? Manual payment allows… Read More »

Microsoft Advertising Launches Health Insurance Ads

By | October 21, 2021

Microsoft Advertising announced a new ad format for Bing Search named health insurance ads. Microsoft said advertisers are already seeing a 4X increase in return on ad spend (ROAS) and lower costs per acquisition (CPAs) with this new format. Microsoft Advertising Health insurance ads are “intent-triggered rich placements that provide real-time information to consumers and inspire action, all… Read More »

LinkedIn Has Officially Introduced Boosted Posts and Event Ads

By | October 21, 2021

It’s official. LinkedIn has announced this week that you will now be able to boost your organic posts in order to reach more people. It has also introduced Event Ads and these two features combined will be highly useful for advertising your business on the platform. To complement these two features, Custom Streaming integrations and Mobile Page Analytics… Read More »

Data-Driven Attribution to Become the Default in Google Ads | Seer Interactive

By | October 19, 2021

Late September, Google announced data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions. As the industry continues to evolve, Google understands the need to more accurately understand how each marketing touchpoint contributed to a conversion, all while respecting user privacy. What Happened For the past few years, last-click attribution has been… Read More »

How to Improve Ad Relevance for Facebook Ads| Digital Squad Auckland

By | October 19, 2021

Facebook is constantly working on trying to show their users the ads that are most appropriate for them. As such, relevance is a big factor in determining how Facebook ads are delivered. The Social Media platform says that ‘taking relevance into account helps ensure that people see ads that matter to them, leading to a better experience for… Read More »

What Are Google Local Services Ads? A Brief Guide

By | October 19, 2021

About 85% of consumers check online when searching for a local business. What if you could appear in front of customers each time they look for your business? With search engine marketing (SEM) strategies, you can. Many businesses are already using paid advertisements like pay-per-click (PPC). Search engine optimization (SEO) can help you rank higher on search engines, too. Unfortunately, both strategies… Read More »

What Ads Creative Studio Means for Creating Ads on Google’s Platforms

By | October 18, 2021

Google have announced that they will be launching a beta version of their brand new platform Ads Creative Studio at the end of July. This platform will consolidate Google’s creative advertising tools and allow ad creators across YouTube, Display & Video 360, and Campaign Manager 360 to have a centralised place to manage the ads that they create.… Read More »

PPC Management in Toronto: How to Create Effective Paid Digital Ads

By | October 18, 2021

Running a solid and successful PPC (pay-per-click) ad campaign is a massive numbers game. In order to get your money’s worth, you need users to click on your campaigns and convert into paying customers. It may sound simple, but this advertising model is certainly a lot easier said than done for certain businesses and so-called marketing experts. It… Read More »

Why Should You Care About Google Local Services Ads?

By | October 18, 2021

Small businesses need every advantage they can get to reach potential customers. If you are in the home services industry, you’re most likely facing a lot of competition. There is a constant search for ways to stand out from your competitors. Google Local Services is one way to get seen by homeowners looking for contractors in the area.… Read More »