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Instacart expands shoppable ads to YouTube

Instacart is extending its retail media ads to YouTube, allowing select brand partners to convert YouTube viewers directly into Instacart…

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7 tips for conducting Google Ads audits

PPC accounts are constantly in flux. Between short-term promotions, trying new features, testing, removing poorly converting items, and ongoing management,…

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Reddit unveils new Conversation Ads

Reddit announced a major revision to its conversation page ads, including a new placement within discussion threads. Trying to position…

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Google Ads Now Allow Some Opioid Painkillers Ads

Google Ads will update its Healthcare and medicines policy this month to allow advertisers to discuss opioid painkillers without promoting…

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Google Ads Forcing Advertisers Off Credit Card Payments

Google Ads is forcing some of its advertisers off the credit card option for paying for their ad accounts and…

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SEO

15 Ways To Improve Conversion Rates In Google Ads

Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle…

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Google Ads phasing out card payments

Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card…

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Google Ads Testing New Call & Location Extension Format

Google may be testing a new call extension and location extension ad format. This format shows up as a carousel…

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YouTube embeds ads into videos to beat ad blockers

YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why…

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AI analysis of 8,000 top YouTube Ads reveals key trends for brands

YouTube tapped its machine learning capabilities to analyze over 8,000 of the top ads on its platform this year, surfacing…

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