Google has just announced the latest Product Reviews update. The announcement, made on February 21, 2023, via Twitter, will apply to more than just English this time around.
The update is the sixth of its kind, applying to 11 different languages and can be expected to take around two weeks to rollout completely:
- Dutch
- English
- French
- German
- Indonesian
- Italian
- Polish
- Portuguese
- Russian
- Spanish
- Vietnamese
Not to mention, the Product Review Guidelines document has also received a bit of an update. This is to better explain what the product review system is precisely, as well as the role that it plays.
Making this distinction between the system and guidelines may seem minor, but it helps differentiate between when Google updates the document or the system itself.
This update aims to reward product reviews based on real-life experience using the product rather than a mere repetition or summary of the product description. For more information on the February 2023 Product Review Update, see what Search Engine Land has to say.
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Social Media Engagement Drops Significantly Except for TikTok: A recent Rival IQ report revealed that organic social media engagement has been taking a bit of a knock lately, especially over the past few years. Interestingly, it seems TikTok is the only social platform continually gaining momentum. Instagram engagement appears to be flatlining or dropping, while post frequency seems to have flatlined. Engagement on platforms like Twitter and Facebook seems to be holding steady; however, it took a 20% dip in posting frequency. Festive hashtags seem to remain popular, but giveaways and contests; not so much. Reels have gained popularity over carousels on all platforms as the most engaging type of post, but TikTopk is holding position as the top median engagement rate for the year at 5.69%. For more insightful highlights of the Rival IQ report, visit Search Engine Land here.
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