Tag Archives: product

Product page SEO: 5 things to improve

By | October 26, 2021

Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, we’ll show you a couple less obvious — at least for most website owners — elements of product page SEO and tell you why it’s so important… Read More »

Product Schema for Google Merchant vs. Google Search | TechnicalSEO.com

By | October 23, 2021

It’s an unexpected battlefield. Schema.org is a mutual effort amongst search engines to create a code meant to deliver essential information about a webpage in the most succinct and direct manner possible. It’s reasonable to expect structured data that works for Google Search should work for Product Listing Ads (PLAs) in Google Merchant, right? We discovered incongruity between… Read More »

Keyword Segmentation: Find Which Product Categories Rank Best

By | October 22, 2021

We know that in search, not all things are created equal. Not every tactic will yield the same results. Not every link has the same value. Not every keyword you rank for is valuable. We tend to spend an inordinate amount of time thinking about rankings strictly at the domain level. We look at a site, figure out… Read More »

What Is Product Information Management? 10 Tips for Managing Product Information

By | October 21, 2021

If you run an e-commerce store, then there’s no doubt that you’ve come across the buzzword “product information management.” The referenced trend has been gaining ground in the world of Internet sales. However, just because you’ve heard this term doesn’t necessarily mean that someone has taken the time to explain to you exactly what it means. We’re here… Read More »

After 13 years, Frédéric Dubut, principal product manager, core search & AI, departs Microsoft

By | October 19, 2021

After 13 years, Frédéric Dubut, principal product manager, core search & AI, departs Microsoft Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link : Searchengineland.com

The Best seoClarity Product Innovations in 2021 (So Far!)

By | October 15, 2021

Ryan Heuser Ryan, affectionately known as the Data Doctor, has been with seoClarity since 2012 and currently serves as the Technical Services & Product Manager. In this role, he facilitates new platform features, produces analytical research data and employs the platform to provide consultative insights. He’s a Midwest boy at heart and enjoys bourbon as much as he… Read More »

Google’s Product Reviews Update – Analysis and findings

By | October 14, 2021

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How the Google My Business Product Approval Process Works

By | October 14, 2021

Having a firm understanding of the Google My Business Product approval process can ensure a seamless launch and mitigate potential issues. In this blog post, we will explore the Google My Business (or better know as GMB) product approval process as well as the benefits of adding your products to your local listings. GMB Products are an excellent… Read More »

How to Scale Your Product Copywriting in 6 Easy Steps (+ 7 Tools)

By | October 14, 2021

With great products comes great responsibility — including the need to write and optimize descriptions for an ever-growing list of product offerings. Oftentimes, this endeavor seems so overwhelming that eCommerce marketers have no idea where to start. So, they end up doing nothing. Just like how ignoring your bills at home won’t make them disappear, ignoring the ever-important… Read More »

Should the Product Name be in the Heading?

By | October 14, 2021

In a Google’s Office Hours hangout, John Mueller answered a question about how to use heading tags for pages about products.  It’s a good question because Google’s own SEO Starter Guide doesn’t specifically address the use of heading tags for product pages. This is the question that was asked, which is actually a paraphrase by John Mueller: “HTML… Read More »