Tag Archives: news

SERP News: Dramatic Decline in AdWords & Rising AMP in Europe

By | November 27, 2021

November 8, 2016   |   Posted by Mordy Oberstein It’s hard to believe another month has passed, but here we are with October behind us and a lot of SERP “doings” to discuss. Though not as climactic as September’s SERP, October had a “SERP characteristic” all of its own. While the month was not predominated with algorithm… Read More »

SERP News: Knowledge Panel Goes Real-Time, Home Service Ads Guaranteed

By | November 26, 2021

December 12, 2016   |   Posted by Mordy Oberstein It seems that the cooler air (at least in my part of the world) brought with it a spirit of change over at Google. Big changes, little changes, accidental changes, and purposeful changes, November brought SERP changes of all kinds. (Has Dr. Seuss officially rubbed off on my… Read More »

Search News Buzz Video Recap: Google November Core Update Continued, Search Console Redesign, Crawling Bugs & Google Ads Credits

By | November 26, 2021

Happy Thanksgiving – we had a surprise from Google again, where the second wave of the Google November 2021 core update happened on Wednesday and Thursday – yes, the busiest time for online shopping. Prior, there was a poll that said 50% of SEOs did not notice changes from the core update. Google rolled out a new design… Read More »

SERP News: New Google UI – Feature Filters

By | November 26, 2021

January 11, 2017   |   Posted by Mordy Oberstein Now that we’ve entered the new year, I guess taking a look back at December’s SERP is a bit nostalgic. For those of you who eagerly let go of 2016 and quickly embraced 2017, I promise this post will not retroactively kill another beloved celebrity, nor will it… Read More »

Google AMP News Results Skyrockets Globally

By | November 25, 2021

January 30, 2017   |   Posted by Mordy Oberstein Back when AMP first entered Google’s mobile News Box in early 2016, the faster loading, lighting bolt indicated cards were a rare novelty. When we initially started tracking the percentage of AMP results within Google’s mobile News Box, the numbers were not extraordinary at all. Forget seeing a… Read More »

SERP News: AMP Takes Over Google News Box

By | November 25, 2021

February 9, 2017   |   Posted by Mordy Oberstein The first month of the new year began without much noise on the Google SERP. Perhaps the festive spirit that comes with the new year ran counter to the volatility and malleability that so often characterizes the Google SERP. Have no fear true believers, the SERP did show… Read More »

SERP News: Major Ranking Event, Ad & AMP Changes

By | November 24, 2021

March 7, 2017   |   Posted by Mordy Oberstein Frigid February was feverishly frothing with Google SERP activity. There were simply an abnormal abundance of big ticket SERP and SERP feature items to discuss. While I could go and on about just how significant and action-packed last month’s SERP was, I won’t. Instead, and in spite of… Read More »

SERP News: Google’s Latest Powerful Update

By | November 23, 2021

April 10, 2017   |   Posted by Mordy Oberstein Beware of the Ides of March! First and foremost, thank you Google for me letting begin an SEO news blog post with Shakespeare! That being said, for sites that harbored low quality content, March 15th was something to be wary of. Due to a powerful Google algorithm update,… Read More »

SERP News: HTTPS Reaches Almost 50% of Results – AMP Falls off

By | November 23, 2021

May 11, 2017   |   Posted by Mordy Oberstein Some big news on the Google SERP in the month of April. The month saw some interesting SERP feature milestones that included HTTPS reaching new heights and AMP in organic results taking its first real dip. Of course, there were also a few SERP feature tests, and even… Read More »

SERP News: Google Update Hits Amazon & Best Buy, Ebay Jumps 29%

By | November 22, 2021

June 5, 2017   |   Posted by Mordy Oberstein Nothing says fun like tracking Google hit some big time retail sites as part of an algorithm update. Should such an endeavor sound like fun then this article is for you, because that’s exactly what happened last month on the Google SERP. To be sure, that’s not all… Read More »