The Changing Face of Marketing: Connecting with Gen X, Millennials, and Gen Z

****: May 18, 2023 1:00 EDT (10:00PDT)

Melissa Tatoris,
Vice President of Retail Strategy, Zeta GlobalDavid Schey,
Senior Vice President of Data Cloud Solutions, Zeta Global

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior.

However, adapting to these changes is not straightforward, as each generation has unique needs, values, and expectations that brands need to consider when developing marketing strategies.

Join Melissa Tatoris, Vice President of Retail Strategy and David Schey, Senior Vice President of Data Cloud Solutions at Zeta Global, as they reveal extensive research and insights into the newest trends shaping retail, from the emergence of “phygital” retail to the latest in experiential innovations, loyalty programs, and live-streaming. Melissa and David will also explain how brands can leverage these insights to create customer experiences tailored to each generation’s unique needs.

In this webinar, you will learn:

  • Top trends in retail and how consumer generations influence them
  • Gen Z, Millennials and Gen X: How to connect with each generation
  • Digital and retail trends by generation and mapping to experiences
  • Favorite content, brands, locations, and channels by generation

Register now

Sponsored by Zeta Global
Zeta Global (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more effectively and efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to

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