Tag Archives: Changing

How To Adapt Your SEO Strategy To Changing Trends  — Serpstat Blog

By | October 20, 2021

JavaScript is a programming language used by web browsers to provide users with a flexible and engaging environment. It is used to develop most features and apps that make the internet so important in modern life. Furthermore, CSS defines how web pages are presented, including various color palettes, designs, and fonts. It allows the interface to be adjusted… Read More »

Why Google Is Changing Your Titles — Jordan Koene // Searchmetrics

By | October 15, 2021

 GUESTS & RESOURCES Episode Overview: Jordan Koene, SEO strategist and advisor to Searchmetrics, joins Ben Shapiro to discuss Google’s recent use of AI to alter site links. Titles are not as distinctive as SEOs intend, and Google is facing backlash. In this episode of the Voices of Search podcast, Jordan and Ben talk about the effects of… Read More »

How to be Agile with Structured Data in a Changing SEO World

By | October 14, 2021

Structured data empowers your digital team with the agility to maneuver changing user behavior and a changing organic search environment. When investing in SEO, we are playing by the rules of search engines. That’s why following the best practices set out by Google and other tech giants, such as comprehensive structured data markup, will maximize your SEO results.… Read More »

Google On Small Business SEO & How it’s Changing

By | October 14, 2021

Google’s John Mueller suggests the way small businesses do SEO is changing in a way that industry experts aren’t keeping up with. Much of the content on the web aimed at helping small businesses is based on an “old school” way of doing things, Mueller says. He goes on to explain how experts can shift their messaging and… Read More »

Title Tag Optimization – How to Deal With Google Changing Your Titles

By | October 13, 2021

September 15, 2021   |   Posted by Darrell Mordecai Google’s latest page title update has caused a storm in the SEO community. I’ve seen SEOs claim that the changes to their titles have dramatically impacted their client’s click-through rates. This means knowing what exact changes are happening to your titles in search is crucial to your success… Read More »

When Your Google Rankings Is Not Impacted By Changing Website Themes

By | September 22, 2021

The other week we covered how Google’s John Mueller said that changing your website theme or WordPress theme, can impact your rankings. But when will changing your website theme not impact your rankings? John Mueller of Google actually addressed this question a few months ago on Twitter. He said that when you change the colors on your site… Read More »

Google: Changing WordPress Themes Can Impact Rankings

By | September 16, 2021

Google’s John Mueller said in one of his #AskGooglebot short video answers that changing your WordPress theme can directly impact your rankings in Google Search. It obviously depends on what is changing with the website when you change the theme, but in general, it can impact your Google rankings. Here is the video: John first said that often… Read More »

Google Titles Are Changing In Search But For The Better?

By | September 15, 2021

About a month ago, Google made a change to the snippet titles it shows in its search results, then confirmed that change a week after it was launched. The SEO community went a bit nuts about the changes and Google said, hold on, we are listening, we will adapt. Google may have begun to roll out some of… Read More »

Google: Changing IP Addresses A Non-Issue But Can Impact Crawl Rates

By | September 3, 2021

Google’s John Mueller said that when you change your sites IP address, maybe because you are moving to a new server, it would be mostly a “non-issue” for ranking and SEO purposes. But it can have a temporary impact on your crawl rate as Google learns how much it can crawl the new server. The question was asked… Read More »

Google Ads Quality Score Not Changing But Maybe Focus On Ad Strength

By | September 3, 2021

With Google’s plans to drop support for expanded text ads for responsive search ads, some paid search experts are asking if the Google Ads quality scores will change. Ginny Marvin from Google said on Twitter no, “Quality score isn’t changing.” While no changes are coming to quality score, with this change, Ginny did say it is “best to… Read More »