Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company…
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Ad spend increased across Google, Meta, Amazon and Walmart during the first two quarters of 2023. Another major advertising platform…
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Paid search spend is expected to reach $110 billion this year, according to a new eMarketer forecast. Search and retail…
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February 5, 2014 Â | Â Posted by Vaughn Forbes While working in Search Engine Marketing, there is a…
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Results from a Google experiment showed that interest-based audience solutions performed reasonably well compared to third-party cookies. The results. The…
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Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide…
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Which SEO tasks do you spend the most time working on? Everyone has their own way of working, but there…
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What is paid search? Paid search is a form of digital marketing that lets advertisers show ads on major search…
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