In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and…
Read More »Spend
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023.…
Read More »
Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. Failing to do so can result…
Read More »
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do…
Read More »![Which Companies Spend the Most on Digital Advertising? [Study]](https://static.semrush.com/blog/uploads/media/32/9d/329dbff749b6218d956fece69197ebf3/3473973b44300cdde7b0f0dc023fea8c/companies-spend-the-most-on-advertising-sm.png)
Without data to support you, planning and budgeting your ad campaigns can leave you feeling rudderless. How do you know…
Read More »
In my 18+ years in search marketing, one thing I’ve seen continuously is shared budgets. When I ask the advertiser…
Read More »
Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected…
Read More »
As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? This article…
Read More »
Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider adjusting their campaign strategies…
Read More »
Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company…
Read More »
