Recently, we studied 298 SEO job postings to better understand the job market in Long Beach, California.

Here’s what we learned:

The Average Salary for SEO Jobs in Long Beach is $70,626 (10.3% Higher Than the National Average)

We utilized Indeed and Glassdoor for our data, comparing SEO salaries in cities across the US, including Los Angeles, CA, San Diego, Santa Ana, and Huntington Beach.

Our research uncovered that the average salary for SEO jobs in Long Beach, California, was $70,626.

This is 10.3% higher than the national average, which is $64,032, compared to our other SEO job search, which included 100 different cities in the US.

The SEO job distribution looks like the below:

• Less than $55k: 33.95%
• $55k – $75k: 26.27%
• More than $75k: 39.78%

This means that over 66% of the SEO job opportunities in Long Beach offer salaries below the national average.

Long Beach, CA, has 218% More SEO Job Opportunities

We also discovered that Long Beach has 218% more SEO job opportunities when compared to the average city in our study, which typically has 93.65 job postings.

Compared to other Southern California locations, such as Irvine, CA, Costa Mesa, and Manhattan Beach, Long Beach has many more opportunities.

65% of SEO Jobs in Long Beach Require Mid-Level Experience

Alongside the above, we found that the most demanded experience level is mid-level at 65%, often seeking a digital marketing manager or an SEO agency veteran.

This is compared to entry-level, which is 26%, and senior level, at 8%.

Also, note that the experience required in certain skills may differ depending on the job type.

For instance, some companies may want you to have extensive experience in a related field, such as a social media manager. In contrast, others may prefer a dedicated e-commerce or social media specialist.

Almost 51% of SEO Job opportunities in Long Beach Require a Master’s Degree.

Almost half of the SEO job opportunities in Long Beach, CA, require a Bachelor’s degree, with a significant emphasis on marketing services.

The remaining consists of high school degrees, 1.6%; associate degrees, 2.3%; bachelor’s degrees, 44%; master degrees, 50%; and Doctorate degrees, less than 1%.

Top 5 Demanded SEO Skills in Long Beach, CA

The following skills are in order of importance and reflect the diverse marketing strategy and content creation expertise required of an ideal candidate:

1. SEO (Search Engine Optimization): Google Analytics, campaign strategy, technical SEO, on-page SEO, off-page SEO, and content optimization.
2. Social Media Management: Content marketing, audience engagement, analytics, and social media marketing strategies across various social media platforms.
3. Keyword Research: Search volume analysis, competitor keyword analysis, and long-tail keyword discovery.
4. Marketing Automation: Email marketing, CRM integration, analytics tracking, and user experience improvements.
5. Performance Marketing: ROI measurement, conversion rate optimization, A/B testing, user experience optimization, and ad spend tracking.

Note, however, that there are other less-demanded digital marketing strategies.

These include web development, video production, graphic design, reputation management, web analytics, Google Ads, analysis skills, and web design.

The skill demanded also depends on the industry. For instance, for e-commerce, e-commerce marketing, Google Ads, or perhaps social media specialist knowledge may be required.

Conclusion

Long Beach presents significant opportunities for SEO specialists and digital marketing specialists if they have a Bachelor’s degree or higher.

In addition to the pay being 10.3% higher than the national average, the 218% more job opportunities than the national average make it a compelling place for those seeking careers in SEO services.

One last note: if this seems overwhelming, you should consider getting an SEO career mentor or learning an SEO training curriculum like Gotch SEO Academy.