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SEO News

Google SGE: Study Reveals Potential Disruption For Brands & SEO

A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group…

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SEO News

Google SGE a top threat to brand and product terms, study finds

You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search…

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SEO

Study: Average GA4 Engagement Rates by Industry

Within content marketing, we’ve often used several engagement metrics to understand content engagement: time on page, scroll depth, link or…

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SEO

Travel Marketing Case Study: SEG’s 1,000% Increase in Profit Margin

Today’s marketing landscape is a world of extremes. For every online business struggling to combat inflation and tightening wallets, there…

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SEO

eCommerce SEO Site Migration Case Study: Simms Fishing

When it comes to most website migrations, it’s all about parity: making sure your content, site architecture, and overall organic…

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SEO

Case Study: The Programmatic SEO Approach that Got Attention from Oracle and Google

What if I told you there’s an SEO tactic that allows you to create hundreds of thousands of high quality…

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SEO News

Keyword Diversification: Cannibalization’s Good Twin (SEO Study)

At Ahrefs.com we’ve got 9.7k cases of multiple rankings. It’s when a site ranks for a keyword with more than…

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SEO News

How To Do Keyword Research For Very Specific, B2B Audiences (A Case Study)

I’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach,…

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SEO

New Study: Instagram Reels Outperform TikTok & Facebook Videos 

In a new study across thousands of global brands, Instagram Reels are running circles around all other types of video…

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SEO News

94% of Google SGE links are different from organic search results, study finds

The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic…

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