Tag Archives: Case

Case Study: Why Google Cannot Really Fight Fake News

By | November 21, 2021

August 2, 2017   |   Posted by Mordy Oberstein It’s the one story that Google would like to shake, but can’t seem to, Fake News. In a way, it’s the story that may define this era of search. Fighting fake news encompasses the full spectrum of the meta issues that make search so complex. With underlying ethical… Read More »

Decoding Algorithm Updates in the RankBrain Era {Case Study}

By | November 19, 2021

November 21, 2017   |   Posted by Mordy Oberstein We’ve become a bit shortsighted, and it’s not our fault. Each and every month you can count on Google pushing a series of new algorithm updates. Month in and month out, industry news sources report on what seems to be a constant stream of rank fluctuation events. In… Read More »

Case Study: How a Nigerian Lager Beer Made It to Position 1 in US SERP

By | November 15, 2021

Nov 15, 2021 | 6 min read The Agency Boulder SEO Marketing (BSM), a Denver search engine optimization company, has been implementing digital marketing campaigns with local, national, and global objectives since 2009. Specializing in affordable SEO packages, they assist businesses of all sizes and tailor their approach for every client, so they can help each company achieve… Read More »

Rank Ranger’s SEO Case Studies – A Year in Review (2018)

By | November 12, 2021

December 20, 2018   |   Posted by Mordy Oberstein Each and every year we’re humbled by the additions we’re able to offer to the SEO industry’s understanding of the “search environment.” Whether it be a deep dive into a Google algorithm update or a case study on Google’s use of SERP features, we feel honored to offer… Read More »

Google Loses Antitrust Shopping Search $2.8B Fine But Wins iOS Tracking UK Case $4B Fine

By | November 10, 2021

It was a busy morning for Google in the European region; first losing its EU antitrust case for $2.8 billion for abusing search engine dominance by promoting its own shopping service. Then the UK Supreme Court dismissing the case against Google for allegedly tracking iOS Safari users without their consent for $4 billion. First via CNBC says the… Read More »

User Intent – When Google Gets it Wrong [Case Study]

By | November 8, 2021

May 1, 2019   |   Posted by Mordy Oberstein I’m on the hunt for user intent insights in 2019. I’ve resolved to make this year about going deep into intent and how Google handles it. Instead of getting into the finer points of user intent and Google’s proficiency in meeting it on multiple levels, I’m going to… Read More »

Google’s Ability To Understand Entity Sub-profiles [Case Study]

By | November 5, 2021

July 31, 2019   |   Posted by Mordy Oberstein Google has gotten really good at recognizing entities and how various entities relate to each other. There’s no doubt about it. That said, how well can Google truly profile an entity? What happens when an entity has more than one profile? Is Google able to pick up on… Read More »

Shopify & Fast Simon: An Ecommerce SEO Case Study

By | November 3, 2021

Note: Thank you to Pierce Brelinsky, who helped me research and diagnose this issue. It’s no question that Shopify has been growing in popularity over the years. We’ve been seeing that more businesses are choosing Shopify as their platform of choice for eCommerce. Not only has the platform attracted small to medium size businesses but we’re seeing more… Read More »

Blog: AMP: A Case for Websites Serving Developing Countries | TechnicalSEO.com

By | October 28, 2021

As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands […] The post AMP: A Case for Websites Serving Developing Countries appeared first on TechnicalSEO.com. Source link

What Causes Rank Volatility and How to Deal With it (3 Case Studies)

By | October 23, 2021

September 23, 2020   |   Posted by Darrell Mordecai Picture this. You open up your rank tracker to check on your rankings. You see one of your pages is unstable. In other words, Google’s not sure what to do with it. Some days it’s up, other days it drops. Is this a bad sign? Potentially. Before panicking,… Read More »