Scraped content is when a website crawls another site and duplicates their content rather than creating original content for themselves.

More and more SEOs are seeing an issue of their content, that was created with time and effort, being used on another site that is now outranking them on any given SERP. This has caused an outcry and Google understands the injustice but is still working on a way to rectify it. This form is their start at making a change and penalizing scraper sites. There are no promises of sites being removed if they are reported, and Google has not said anything of what they will do with the data, but it is at least a start at identifying the issue and, with this information, Google can make a more informed decision and, hopefully, find a solution.

Below you can see Cutts’ actual tweet and Dan Barker’s witty response.

Tweet:

The tweet currently has over 34,000 retweets, which is nearly 5 times the number of Barker’s followers. This could be his shining Twitter moment or, as Search Engine Land puts it, his “Oreo” moment. Whatever it is, it was amusing for all of us in SEO and we certainly hope that Google saw it!

About The Author

Shiri brings her knowledge in online marketing and social media, among other things to the Rank Ranger team. She’s excited to be a Ranger and looks forward to wearing the ranger hat and getting her sheriff’s badge in the SEO force.