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SEO

Two Perficient Colleagues Quoted in Forrester Report on Emerging Insurance Technologies / Blogs / Perficient

Insurers are constantly striving to improve their operations, provide better experiences for customers, and minimize risks. Perficient insurance experts were…

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SEO

Shifting Signals: How GSC’s Inbound Links Report Can Reveal Third-Party URLs Being Canonicalized To Your Own

While helping a company that was heavily impacted by several algorithm updates in the fall of 2023, I started by scanning…

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SEO News

April 2024 Google Webmaster Report: Core & Spam Update, Manual Actions, SGE & More

After a relatively slow Google webmaster report last month, this month was the extreme opposite. We had several Google updates…

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SEO News

Google investigating Ad Manager Reach report error

Google is investigating an issue causing incomplete data in Ad Manager Reach reports. Ad Manager Reach reports with dynamic ****…

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SEO News

Report: Perplexity plans to sell ads

Perplexity, an AI-powered search engine, is planning to introduce native advertising in related questions, according to Adweek. How it will…

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SEO News

Video: Google SGE In Wild, Stop Doing SEO For Google, Maps & Shopping Features & Google Ads Safety Report

This week we covered that Google is now testing SGE in the wild for a small subset of US users.…

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SEO News

Google Analytics 4 addresses Google Ads report discrepancies with conversion update

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads…

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SEO News

Google Ads Report Editor exporting zeros; Google is investigating

Advertisers attempting to export reports from Google Ads Report Editor are experiencing issues where the data is showing zeros instead…

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SEO News

Google Search Console Adds INP Metric In Core Web Vitals Report

Google has announced that Interaction to Next Paint (INP), a new metric for measuring website interactivity, is now included as…

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SEO News

Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on…

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