Tag Archives: Content

7 Key Reasons to Use Content Marketing for Small Business

By | October 22, 2021

Want to make sure that your business is marketing your brand effectively? Then one way to do so is to stay ahead of the crowd. A content marketing for small business strategy will help you to keep up with the cutting edge technology that’s available to promote your brand. This will help you to stay relevant and increase… Read More »

Playing the Long Game: Building Topical Authority with Technical & Content Strategies | TechnicalSEO.com

By | October 22, 2021

Being involved in one of the more technical niches of digital marketing, SEOs are drawn to what we can measure – traffic, ROI, and keyword rankings are just a few examples. We like a clear, concise strategy, and we consistently test outcomes to prove or disprove our hypotheses. Most importantly, we challenge ourselves to measure the intangible –… Read More »

What is Content Distribution? The Strategic Guide for 2021

By | October 22, 2021

Brands invest billions of dollars each year in content that nobody sees. In fact, Ahrefs estimates that 90.63% of all web pages get no traffic from Google. Why? Because content marketers generally prioritize production and leave content distribution up to the broader marketing team. This mindset is amplified by the explosion of new content creation tools that turbocharge… Read More »

Free AI Content Optimization Tool by MarketMuse

By | October 22, 2021

MarketMuse recently released a free version of their sophisticated AI powered content writing tool. This tool automates the content creation process so that the team can focus on the content plus it provides insights to help optimize the content before it is published rather than refining it after it’s been published. AI Content Planning and Optimization A muse… Read More »

Keyword Research for Content Marketing a Step by Step Guide

By | October 22, 2021

Keyword research is the first step to any content writing and copywriting.  However, it can be intimidating to look at the arrays of data associated with keyword research.  What is search volume, what is the price tag shown for each keyword, is the higher the competition the better?  In this guide, we will be giving you a simple… Read More »

How to Handle Duplication & Create Unique High-Quality Content | TechnicalSEO.com

By | October 22, 2021

Though a seemingly uncomplicated topic, some of the best websites struggle to create unique, high-quality content. Left unoptimized, these sites can face traffic losses and experience slow indexing and ranking speeds, depending on how widespread the issues are. Websites that seek to create unique, high-quality content should start by identifying and resolving duplication issues on their sites. In this… Read More »

How to Leverage Video Search for Your Content | Search Engine Marketing Consultant & Search Engine Optimization Services

By | October 22, 2021

Latest posts by Daniel P. Borbolla (see all) When it comes to online content, video is definitely where it’s at. In fact, research shows that it could actually make up 80% of all online traffic in the coming year. If that doesn’t tell you that video content is getting more and more popular, then this should: According to… Read More »

How do You Develop a Content Style Guide?

By | October 21, 2021

Do you have multiple writers writing for your website? Or are you a writer yourself working on different projects like website copy, emails, newsletters, blog posts, and more? The way you write matters when it comes to expressing yourself before your audience. That is why you need to know precisely what governs your style of writing. For every… Read More »

How to Optimize Your Content for Google Featured Snippets | Search Engine Marketing Consultant & Search Engine Optimization Services

By | October 21, 2021

Latest posts by Daniel P. Borbolla (see all) In the past, getting to the top of the Google search results was the main objective for ambitious digital gurus, but once again Google has moved the goalposts. Position zero, or Google featured snippets, are the information blocks Google places at the very top of their search results, making it… Read More »

How to Build a Content Marketing Funnel that Converts Leads Into Sales

By | October 21, 2021

Imagine if every new visitor to your website is a buyer. Not someday in the future but right then on their first visit as they enter into your sales funnel. How much profitable would your life as a marketer be?  Thing is, selling isn’t that simple. In fact, it is probably more difficult today as a result of the customer’s… Read More »