Read 5 minutes
What does the Google Page Experience Update entail?
“The page experience indicator measures how satisfied people are with their web page interaction. When these qualities are taken into account, the web becomes more pleasurable for users across all web browsers and surfaces, and it helps sites develop to meet users’ needs on mobile. We believe that as individuals become more engaged and can trade with less friction, company performance on the internet will improve.”
How does Google measure user experience?
Google will look at your Core Web Vitals, which are user-centric metrics that assess your website as it loads based on things like load time, interactivity, and content consistency.
Google measures user experience in the following ways:
Largest Contentful Paint (LCP): This detects the biggest file (content pieces such as photos, videos, and so on) and the time required to load it (retrieve it from the webserver). When the page first loads, LCP should happen within 2.5 seconds.
First Input Delay (FID): This metric indicates (how quickly your site replies when users try to engage with it by tapping, clicking, or pressing keys). Pages with an FID of below 100 milliseconds must have a decent user experience.
Finally, Visual Stability is assessed using the Cumulative Layout Shift. For example, when a site first loads, it will display a button, but the button may have been pushed lower down by other material such as banners by the time it is finished. The user experience should be excellent on pages with a CLS of less than 0.1.
If you’ve been keeping an eye on Google’s heartbeat and algorithm changes, you’ve most likely seen a lot of information about the Web page Expertise replace over the previous 12 months.
Google, the world’s most popular search engine, adjusts its search algorithm several times a year in an ongoing effort to improve its services. While the majority of the changes are modest, Google does issue substantial updates on occasion. Even if many tried-and-true SEO services guidelines remain in effect after the modifications, there may be changes that cause a top-ranking site to fall to the bottom of search engine results pages (SERPs).
How can you prepare for Google’s Page Experience update?
We’ve highlighted six ways to prepare your website for Google Page Experience before it’s too late to help you get ready.
Optimize page loading speed
The largest contentful paint (LCP), which refers to the largest and most essential piece of content on a webpage, is the first of Google’s CWVs. This measure determines how quickly your page’s most important content is rendered so that users can see it.
Your users will have a better experience if your website loads faster. This is the most key component of Google’s Page Experience Update. With so many options, you can’t expect customers to stay on a slow-loading website for long. To fulfill the standard, a webpage must display in less than 2 seconds. Improve page loading time by fixing 404 errors, compressing graphics, and updating web servers.
The Page Experience Update includes a component called mobile-friendliness, which substantially impacts your website’s performance. Because smartphone usage is only expected to rise over time, you must assume that most of your visitors will access your site via mobile.
You’ll want a mobile responsive site design that’s easy to follow no matter what device they’re using to provide a nice user experience. Use Google’s Mobile-Friendly site to discover whether or to know if your website is mobile-friendly.
It also displays all of your website’s page loading issues.
Aside from making your website responsive, there are a few things you should concentrate on to optimize your mobile site’s page experience. These points are underlined in Google’s “what makes a good mobile site” page, which includes:
- Avoid CTA buttons on mobile devices that open new windows.
- Menus should be short and well-organized. To decrease the number of links in the menu bar, merge fields that are similar into one.
- Make it simple for visitors on mobile devices to use the search box. It should not be hidden in the menu bar.
- Keep CTA buttons in the center and above the fold. Use call-to-action buttons that aren’t specific, such as “lRead more.”
- Ensure that your mobile site’s logo directs consumers to your home page.
- Make sure your text and graphics are mobile-friendly. The content of your page must be readable on all devices.
Webmasters should prioritize user safety, so addressing security vulnerabilities to prevent unwanted attacks is critical. Shows how well your website complies with Google’s “safe-browsing” guidelines. It checks for malware and hacked content, as well as other security issues such as third-party content that has been posted on your site without your permission. This test will not only show UX issues, but it may also reveal security flaws that put your site at risk. Google wants webmasters to provide their visitors with the greatest possible experience, including keeping their personal information safe online. Your SEO rankings will suffer if your website’s security is poor. Make sure hackers haven’t hacked your website. To see whether your page has any security problems, go to Google Search Console.
Check your bounce rate
What makes users abandon a page, and how can you persuade them to return? You’d like to know which pages users can’t wait to leave. Identifying the pages with the highest bounce rates can help you figure out what areas of the site need improvement. Bounce rates can be reduced by publishing engaging content and restricting external connections.
Even though the bounce rate is not a major component of the Page Experience Update, it suggests that your web page is valuable to your visitors. It’s deemed appropriate to have a bounce rate of 26-40%. If your website’s bounce rate is greater than 40%, you need to improve it so that visitors stay longer.
Here are some suggestions for extending dwell duration and decreasing bounce rates:
- Reduce the quantity of CTAs to avoid perplexing and overwhelming visitors
- To engage your audience, use videos on your homepage and other crucial sites.
- Exit-intent pop-ups should be used to display targeted messages to people who are about to depart your website.
- Make it so much easier for users to browse what they’re looking for by upgrading the layout of your website.
- Please ensure your page’s content is clear and well-formatted, including headings, images, and bulleted lists.
- On each page, include internal links. You could also use plug-ins like this to add valuable content to the bottom of every page.
No intrusive interstitials
This signal impacts how easy end-users can view your information. For example, when the page is being downloaded, intrusive interstitials such as adverts will be reviewed and confirmed before the ranking for page experience is updated.
This signal determines whether HTTPS security is present on your page by examining whether or not an SSL certificate has been installed on the site.
Google Page Experience is a new algorithm that has been launched in 2021. Follow the six methods discussed to optimize your site for Page Experience Updates and take advantage of it by ranking higher and getting more leads.