Tag Archives: Googles

11 Things You Must Know About Google’s 200 Ranking Factors

By | September 16, 2021

Keeping up with Google ranking factors has never been more challenging. Google is updating its algorithm at unprecedented rates. Something that didn’t impact search rankings yesterday might be a significant ranking factor today. The opposite is also true. Ranking factors are not set in stone. On top of that, the amount of misinformation you have to sift through… Read More »

Google’s John Mueller Explains Passage Ranking In More Detail

By | September 14, 2021

We’ve covered the topic of Google passage ranking with tons of articles over the past several months (just do a site search here for that topic). But in this past Google video hangout with John Mueller, John explained in a nice way what passage ranking is all about. In short, John said passage ranking is not about ranking… Read More »

What’s Driving Google’s Title Tag Rewrites?

By | September 13, 2021

What are the real reasons Google is rewriting title tags? What technology is powering these article rewrites and what does it mean for how publishers and search marketers write title tags? Data Collection Before Title Tag Rewrites? In May Google announced an updated platform that helps create new algorithms as well as update older algorithms. This platform is… Read More »

Google’s Top 5 SEO Tools

By | September 3, 2021

Google offers a constantly updated suite of tools that are useful for SEO. These tools help publishers understand why a page is underperforming and guide them with specific advice for improving webpage performance for the purpose of ranking better. Here are Google’s top five SEO tools. 1. Lighthouse Lighthouse is a web page performance improvement tool that is… Read More »

Google’s Title/Header Change Does Not Impact Rankings

By | August 31, 2021

There are a lot of people asking if the title/header change Google made on August 17th has any impact on rankings. Like, is Google uses the new title it itself generated for ranking purposes. The answer is no, there was no ranking change with this – as I wrote originally. I did cover this last week, but it… Read More »

Google: Don’t Blindly Replace Your HTML Title Tags With Google’s Titles

By | August 31, 2021

So now there are some SEOs asking if it makes sense for you to replace your HTML title tag with the title Google selected to show in the Google search results. John Mueller from Google said no, don’t just do that blindly – if it makes things better for your users, sure but don’t assume Google’s algorithms are… Read More »

Google’s Not Fooled By Fake Lighthouse Scores

By | August 31, 2021

Google’s John Mueller tells SEOs that fake Lighthouse scores won’t help websites rank any higher in search results. For business owners, be weary of anyone selling a service that promises to boost your SEO by tricking Lighthouse. Mueller addressed this on Twitter after a Shopify performance engineer named Colin Bendell brought attention to the issue. From the sounds… Read More »