A Google Analytics expert, Charles Farina spotted that Google Analytics 4, which had tracking for many attribution ******, keeps reducing the specific attribution cases you can track. We are now down to just access last click and data-driven attribution.

Charles wrote on Twitter, “RIP to the Attribution ****** in GA4. Google has rolled out the change, where new property/accounts can only access last click and data-driven attribution.”

Here is his screenshot:

Greg Finn, PPC expert, added, “Sad day. This was honestly what I was looking forward to most about with GA4 – the ability to change ALL **** based off your attribution. Sadly now only left with Last Click and DDA.”

Here are those tweets:

Sad day.

This was honestly what I was looking forward to most about with GA4 – the ability to change ALL **** based off your attribution.

Sadly now only left with Last Click and DDA 🤮 https://t.co/SmWPmV3G9R

— Greg Finn (@gregfinn) June 23, 2023

Forum discussion at Twitter.