I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in…
Read More »Attribution
It can be argued that attribution is the most important tool for gauging credit in marketing, as it provides a…
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This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. In the world…
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Google often shows images taken from websites and publishers like your sites in its search results. Would you prefer Google…
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UA → GA4 We are now about six months into the big GA4 migration. At this point we’ve settled into…
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Google is retiring four rules-based attribution ****** for all properties in Google Ads and Google Analytics in mid-October 2023: First-click.…
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In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem…
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New! MarTech Intelligence Report: Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide: Download Now! MarTech’s latest publication of…
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Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally…
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Google Analytics 4 has launched new conversion attribution settings, providing marketers with enhanced insights into the return on investment (ROI)…
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