Google Ads is now popping up a short survey asking you why you are pausing your ads campaign before you end up pausing it. Yes, this adds more unnecessary time to the PPC manager’s day and I can see it being insulting for some PPCers.

But at the same time, I can see Google being eager to know in some structured format, why advertisers are pausing campaigns. In fact, Google’s Ads Liaison said that on X, “This is a survey for internal understanding.”

This was spotted by PPCGreg who posted on X some screenshots of this survey overlay and asked Google, “any chance this added friction could break the scripts or rules people have within accounts to auto-pause once certain budgets are spent? Similar to how the account confirmation popup broke large automated budget increase rules.”

Here is one of those screenshots:

Here are more:

+ silly pre-filled “I just wanted to try it” for Other. pic.twitter.com/tR8f21xKYh

— Greg (@PPCGreg) October 30, 2023

Greg Finn added, “Kind request to @adsliaison to have this survey show AFTER the pausing occurs. Right now it adds extra steps for advertisers. We don’t need more bloat in Google Ads.”

Forum discussion at X.