Microsoft extended Maximum Conversion Value to all shopping and search campaigns. This bid strategy, which was previously exclusive to smart…

Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now…

LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to…

Starting your first LinkedIn advertising campaign can be tricky. The platform’s ad management functionality differs from other platforms, like Facebook…

This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. In the world…

What Is An SEO Campaign? An SEO campaign is a coordinated and strategic effort to improve a website’s rankings in…

Facebook advertising has revolutionised the way businesses approach marketing, offering unparalleled targeting options and a vast, diverse audience. Leveraging Facebook’s…

Pay-per-click (PPC) campaigns deliver quick and easily measurable results. But how do you put together a PPC campaign? And where…

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns.…

This post is the second in a six-part series outlining the fundamentals of building your first PPC account through Google…