Personalization is rapidly becoming the name of the retail game. Perficient’s Lead Commerce Strategist Justin Racine penned a 3-part article on CMSWire about how Artificial Intelligence (AI) can play a role in both digital and physical personalization in retail.

What You’ll Learn from the Piece

We all have our own journeys, personalized to what’s important to us.

In part 1, Justin shares a bit about his own journey, the origins of personalization and relationship marketing, and where personalization is today.

In part 2, Justin speaks to the role of AI in retail and digital personalization, how it can enhance experiences with sales associates, and how to harness technology for better recommendations and omnichannel experiences.

Finally, in part 3, Justin discusses how retail and digital can coexist to provide high customer experience (CX) and more revenue, how to integrate AI into retail experiences, and how personalization can be leverages after a purchase has been made.

Read the articles here!