Saying “Goodbye” to Google Optimize & “Hello” to Better Experimentation / Blogs / Perficient
Google’s announcement of the upcoming retirement of their Optimize A/B testing product took me by surprise. In my mind’s eye I still see experimentation as shiny and exciting technology. I’ll blame this on the finesse of leading software providers, who have adeptly added sophisticated testing and personalization capabilities over the years, right in line with the mounting complexity… Read More »