SEOs have a lot to offer companies during the merger and acquisition (M&A) process. They can help identify acquisition targets,…
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“Never gonna give you up” – Remarketing, Personalization and Email/SMS Your customer wants to feel special and they want reminders…
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Up until early 2023, the role of Schema Markup, also known as Structured Data, was primarily centered on achieving rich…
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What Is an Advertising Copywriter? An advertising copywriter is a professional responsible for creating persuasive and compelling written content, known…
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There has always been an intimate bond between content and SEO. Today, I want to share some thoughts and tips…
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The debate over the significance of links has been a recurring theme in SEO. Recently, Google’s Gary Illyes has once…
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The concept of brands exists to help build transactional relationships. You learn that XYZ product is good and start looking…
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The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views…
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Keywords make up the biggest part of every search engine optimization strategy, as these are the queries people use to…
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While most Customer Data Platforms (CDP) are used for Customer Experience and Marketing applications, the potential for better understanding and…
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