Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. The feature was rolled out in…
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After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it…
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Generative AI has produced a lot of hype, but has the hype translated into application among marketing leaders and practitioners?…
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****: Nov 30, 2023 1:00 EDT (10:00PDT) Speakers:Jacklyn Alston, Digital Marketing Manager, Haggar Clothing Co.Roman Gun, Vice President, Product –…
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Indexation strategy Indexation is the less glamorous but all too critical side of user-generated content. While UGC can be a…
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Generative AI has emerged as a driving force in the marketing industry. We have already seen many use cases, from…
Read More » A framework for everything you need to start your content strategy. Your recipe for success includes: Understanding your audience—directly measure…
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In today’s omnichannel world, customers engage with brands across many different touchpoints both online and offline. This makes mapping the…
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Google’s parent company, Alphabet Inc., held its third quarter 2023 earnings call, offering insights into how its major products and…
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