There are too many content marketing metrics out there. But we know which ones are actually used (we asked on…
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New! MarTech Intelligence Report: Marketing Automation Platforms: A Marketer’s Guide  MarTech’s latest publication of the “Marketing Automation Platforms: A…
Read More » New! MarTech Intelligence Report: Customer Data Platforms: A Marketer’s Guide This 75-page report draws from primary and secondary research sources,…
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What Is AI Marketing Software? AI marketing software is a digital tool that uses artificial intelligence to carry out various…
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Each year, marketers must navigate new SEO challenges. 2024 will be no different. Google’s methods for ranking web pages will…
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From managing your schedule and providing information to assisting with content creation, an AI assistant can help you complete time-consuming…
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Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. The feature was rolled out in…
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After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it…
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Generative AI has produced a lot of hype, but has the hype translated into application among marketing leaders and practitioners?…
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