In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to…
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****: May 9, 2023 1:00 EDT (10:00PDT) Speakers:Mike Maloney, Chief Data Officer, Field, North America at Snowplow To stand out…
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A clear view of your customer data can drive successful campaign results. But there are many data solutions to add…
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Google has announced a further extension to the collapse of third-party cookies – making them obsolete in 2024. Although there’s…
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Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period…
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Most marketers think the sky is falling because third-party cookies are going away. However, data-driven teams aren’t panicking because they’re…
Read More » ****: Feb 28, 2023 1:00 EDT (10:00PDT) Speakers:Alex Cash, Director of Strategy, OneTrust Consent & Preferences In today’s digital landscape,…
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If you want to optimize your digital marketing efforts, deliver more personalized experiences across the customer journey, and strengthen customer…
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MARKETINGTERMDEFINITION First-Party Data Strategy A first-party data strategy is your plan to collect customer data and use it improve marketing…
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