Unlocking Customer Insights: Enhancing Marketing with First-Party Data As the era of third-party cookies draws to a close, the significance…
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****: Apr 25, 2024 1:00 EDT (10:00PDT) Speakers:Jon Tejeda, Director Of Sales, AtDataReagan Gordon, Relationship Manager-Marketing Automation, Zirous With cookie-dependent…
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First-party data has been the talk of the marketing industry for years now. With ever-tightening user data privacy laws and…
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As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical…
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Google Ads is rolling out a new tool that allows businesses to manage their first-party data in one place. With…
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With the increase in smart bidding, broad match and Performance Max we can see Google Ads moving toward audience signals…
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First-party data is a valuable and essential resource to leverage across PPC ad platforms. It used to be a “nice-to-have,”…
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Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more…
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A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one…
Read More » ****: Jun 1, 2023 1:00 EDT (10:00PDT) Speakers:Katie Intrater, Vice President of Business Development, AtDataLars Helgeson, Founder and CEO, GreenRope…
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