About the speaker

Kateryna excels at wordcraft and data mastery as a Research Editor with a freelance copywriting background. Her academic roots in scientific essay analysis honed her analytical skills.

Throughout her journey from Technical Support Manager to Research Editor at Serpstat, she has shown rapid growth, fueled by her enthusiasm for Data Journalism. Her expertise extends beyond traditional research editing, continuously evolving through her pursuit of IT knowledge.

Kateryna has shared her insight at a number of conferences, including Online Advertising Bulgaria 2022 and Digital Zone. She was also a guest and host of numerous Serpstat webinars and the co-author of the SEO course for beginners.

About the webinar

The webinar focused on the transformative role of AI in crafting effective content briefs, a crucial tool for writers and creative teams in producing top-notch articles. Kateryna’s experience leading a team of copywriters on an SEO course in three languages complements her ability to craft content briefs. She will share these insights with you very soon.

In this webinar, you will learn:

• Understanding content briefs. The importance of guiding the creation of SEO-friendly, engaging, and informative content.
• Detailed editorial direction: brand guidelines, target audience, and SEO strategy.
• Content brief examples and types: from basic to detailed.
• Layout and structure of SEO briefs: word count, seed keywords, on-page optimization, and relevant topics.
• AI in content brief creation: GPT-4 in keyword and topic research, the limitations, and the importance of human oversight.

For whom

The webinar is designed for those who want to enhance their skills in creating SEO-friendly, engaging, and informative content. The presenter’s experience in leading a team of copywriters for an SEO course project provides practical insights that could benefit writers and creative teams looking to improve their content creation process.