Google’s constant upgrading of search results has gained a new addition, the Structured Snippet. This is an addition to regular results, giving more information that is relevant to the query. The information comes from the knowledge graph and is shown within the search result snippet. 

According to the Google Research Blog:

“The WebTables research team has been working to extract and understand tabular data on the Web with the intent to surface particularly relevant data to users. Our data is already used in the Research Tool found in Google Docs and Slides; Structured Snippets is the latest collaboration between Google Research and the Web Search team employing that data to seamlessly provide the most relevant information to the user. We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g., tables used for formatting web pages. We also have additional algorithms to determine quality and relevance that we use to display up to four highly ranked facts from those data tables.”

You will be able to see this information popping up in various search results, such as Superman.

Are you seeing structured snippet content in your SERPs?

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