Google’s YMYL + Quora Problem

I don’t usually put a tweet as the Post Of The Week, but people don’t usually write such killer longform tweets…

In this tweet, though, Glen Allsopp knocked it out of the park.

I analysed the top-ranking sites for 1,000 health symptom keywords — many covering serious concerns.

The most prominent domain Google ranks is Mayoclinic.

The second most prominent is Quora, where it’s easy to find spammed, copied or AI-generated medical advice.

Yikes. The Medic Update wiped out so many sites that were much more egregious than this, but in this new era of “outsourced moderation” the SERPs–particularly around medical-related queries–are worse than ever.