The Campaign

Our client, a relatively new player in the accounting space, was keen to use a digital PR and link building campaign to prove to the business that link building can have a positive impact. 

There was very little other activity going on in terms of content creation and SEO fixes, so it’s really interesting in this case to see the results from link building and what impact it had on performance. 

The Solution

Knowing our target was to build links in the competitive business field, the strategy behind our campaign explored the angle of burnout and the impact of overworking on mental health for business owners and entrepreneurs across the country. At a time when searches for “work burnout” were among the highest they’ve been, this topic was highly relevant and an area we could get experts to lend their insights to. 

We commissioned a small survey of businesses, supported by desk research and expert insights from our client. With this unique, ownable data in hand, our copy and creative teams brought the research to life in captivating and headline-worthy content. The campaigns’ URLs linked directly to target pages, offering customers the chance to purchase relevant products while bolstering the necessary link equity.

We achieved great success by securing over 24 high-quality, relevant backlinks and pieces of coverage, with 12 links directly to our campaign page. These placements were all from relevant business and startup websites frequented by the target audience. Ongoing monitoring through interactive dashboards and regular reporting calls ensured we stayed abreast of updates and identified growth opportunities in sync with the latest trends.

What are we testing?

As before, with SEOCausal as our ******, we set out to test the hypothesis that robust external links to high-quality content would elevate our client’s organic visibility and precision. The results unequivocally confirmed the validity of our hypothesis.

How did we test this?

We examined the impact of all 20+ links on our campaign pages and their subsequent influence on internally linked target pages. We then analysed the results by comparing them against a control set of pages from our dataset.

The Results

SEOCausal ran tests on two metrics – impressions and position – to quantify the uplift of link building on the targeted pages. The outcomes were remarkable:

• Impressions: Increased by 16%
• Position: Improved by 7%

What We Learned

Thanks to SEOCausal, we conclusively demonstrated that our link-building efforts positively impacted the target pages, elevating their search visibility and average position. 

It shows again that with relevant and high quality links, performance can be improved so much that target pages reach more of their desired target audience. 

Join the SEOCausal Journey

If you’re curious about exploring SEOCausal’s applications, planning fresh tests for your properties, or simply wish to discuss this success story further, our team is here to assist you. Get in touch today and unlock the potential of link building with SEOCausal!