Tag Archives: Impact

Why the Impact of the Mobile Revolution is Still Unfolding – Here’s Why #263 – Perficient Blogs

By | October 22, 2021

We’ve been studying the trend of mobile vs desktop traffic usage since 2016. This year, we looked at mobile vs desktop vs tablet traffic and found that mobile’s dominance continues to grow. With the final adoption of Google’s mobile-first indexing now in effect, it’s never been more important to make sure your site is providing a good mobile… Read More »

The difference between dofollow and nofollow links and their impact on SEO

By | October 21, 2021

Aug 30, 2021 | 16 min read In a multifaceted universe of links, there are several technical nuances that are invisible to the user but make a huge difference in how the link is perceived by search engines. Those nuances are link attribute values placed in the page code inside the link tag <a>. By default, links are… Read More »

5 Ways 5G Networks Will Impact Marketers Soon

By | October 19, 2021

In 2019, the fifth generation of network technology was introduced to mobile devices, creating a quicker, more reliable data service. This continued evolution of network technology offers compatible devices advanced loading speeds and higher-quality media. In the fast-paced world of unlimited content scrolling, tap-to-pay options, and contactless shopping, 5G has also changed the online marketing perspective. Read more… Read More »

What Is a Causal Impact Analysis and Why Should You Care? | Seer Interactive

By | October 18, 2021

Let’s talk about noise. Not the type your car makes that causes you to crank up the stereo, but the kind that can make your marketing testing infuriatingly difficult to read. Most of us have probably been there – you launch a new test and the next day a news story about the brand comes out, the fed… Read More »

Issue 142: The impact of removing 130M pages

By | October 17, 2021

Case Study: How Impremedia erased waiting times for SEO audit results with ContentKing’s real-time monitoring Impremedia’s digital team monitors millions of pages daily. But with only legacy crawling tools at their disposal, they were limited to scheduled crawls and long waiting periods to get the results. This is when they discovered ContentKing and began using its unique real-time… Read More »

Core Web Vitals: How The New Ranking Signals Impact SEO

By | October 16, 2021

Google has always been user-centric. From eliminating keyword stuffing to making page load time a ranking factor, to mobile-first ranking, they’ve constantly pushed for a better user experience. Core Web Vitals are yet another push in that direction. Read on to learn what Core Web Vitals are, why they matter, and how you can improve the associated scores… Read More »

Google: Links From Reporting Tools Do Not Impact Rankings

By | October 15, 2021

Do links from reporting tools, like similar sites checker and SEO report generation sites, impact your site in Google Search? The answer is no, according to John Mueller of Google. This is a new question I have yet to see until now. But John was asked this on Reddit “Will links from sites like the similar sites checker… Read More »

Google Broad Core Updates and Image Search: Can core updates impact Image Search rankings?

By | October 13, 2021

Update: Google’s Danny Sullivan confirmed that Image Search can be impacted by broad core updates. That matches with what I’m seeing in the data, so it’s great to have that confirmation from Google. ——————– I was asked an interesting question on Twitter about broad core updates from Kenichi Suzuki. He asked if Google’s broad core updates could impact… Read More »

The short and long-term ranking impact of removing long and fluff e-commerce category descriptions [Case Study]

By | October 13, 2021

Imagine the following scenario… Excited about buying a new house, you decide to browse for a new kitchen table. So you fire up Google and start searching. You end up clicking through a search listing to view modern kitchen tables and land on the category page of an e-commerce site. But before you start to view all of… Read More »

How User Experience (UX) Can Impact Your SEO

By | October 12, 2021

User Experience (UX) is being touted as one of the most critical factors for effective SEO in 2021. With the average attention span of internet users seemingly decreasing by the day, and a generation that expects instant results, a website’s speed and ease of navigation are of utmost importance. In this post, we’ll be looking at UX, what it… Read More »