Content writers are people who are still in high demand today especially considering the amount of AI content creation going on. And that’s for good reason. As proficient as AI may be in creating content, it is still unable to match a writer’s prowess. 

However, that does not mean that AI is completely out of the picture. It is no secret that many writers utilize AI tools for content optimization. A popular example is the use of AI paraphrasing tools.

Also See: Paraphrasingtool.ai Review

Utilizing AI paraphrasing tools has a lot of advantages, especially with respect to SEO. In this article, we will tell you what kind of benefits you can get and why you should utilize AI paraphrasing tools as well.

Dwell Time, and Bounce Rate and How they Affect SEO

Before we actually delve into the topic of AI paraphrasing tools, you need to know these prerequisites first.

SEO has a lot of factors. With paraphrasing, we are addressing only a small yet very impactful part of it. This is “user engagement.” When writing anything, a content writer’s main purpose is to get through to their audience, to help them understand what the writer is saying. 

Also See: How to Write Best SEO Content

Content that is understood is highly engageable. So, how does that affect SEO? Well, Google puts users first. It ranks the content that people find useful higher on its SERPs. Readers only find the content useful if they can understand it first.

Also read: How Does Google Calculates Bounce Rate and Exit Rate?

How is Content Usefulness Determined

Now that we have established that, you should know that Google measures how “useful” people found content through many metrics. Chief among them are Dwell time and Bounce rate.

• Dwell time is the amount of time spent on a website. More time spent implies that the content is very useful.
• Bounce rate is the number of people who leave your site from the landing page without navigating to any other page on your site. A high bounce rate implies that the content is not useful at all.

Dwell time and bounce rate are inversely proportional, as one rises the other is lowered. The best combination is a high dwell time and a low bounce rate as it results in a high SERP rank. These two factors are what AI paraphrasing deals with and a significant part of our discussion will revolve around these topics.

Also read: How To Improve Your Omnichannel Content Marketing Strategy

What Can AI-Paraphrasing do For SEO Content Creation

AI paraphrasing can do the following things for SEO content.

1. Makes Explaining Difficult Topics Easier

One thing that is important for readers when they are researching is the ease with which they can understand topics. People usually turn to the internet when they:

• Need some information
• Want an easier alternative to something
• Are looking for resources

That’s why most of the things you find online are so service oriented. For content writers, this task has become much easier thanks to AI paraphrasing tools. With such a paraphraser, a writer can explain difficult concepts in an easy way.

An AI paraphraser can pick out the contextually correct, and commonly used synonyms for all the difficult terms and phrases. This makes it very easy to articulate difficult concepts.

Also See: Best Paraphrasing Tools

You can see how the AI paraphrased the text to make it much easier to understand. Doing this boosts the engagement of the work, and that improves both dwell time and bounce rate, which we already know improves the SERP ranking.

Also read: Best SEO Content Optimization Tools

2. Improves Readability

Readability is one of the core aspects that govern engagement. People can only engage with content if they can read it in the first place. If something is so difficult to read that a person has to keep a dictionary open at their side, you can be sure that they will not read it at all.

This is compounded by the fact that most people are not capable of reading above an eighth-grade level. That means they have a reading age of approximately 14 years old.

With an AI paraphrase tool, writers can ensure that their works do not exceed a certain readability grade. They can check their write-up’s readability online and if the text is too difficult, they can run it through an AI paraphraser.

Also read: How to Write the Best SEO Content That Will Rank

High readability improves dwell time and reduces the bounce rate because people are not scared to read the content. They actually stay on the page and read it. As a result, the SERP ranking improves.

3. Can Help to Deal With Some Types of Plagiarism

If there is one thing that can harm SEO, then that is Plagiarism. Plagiarism as you may well know is the act of stealing written works and using them for your own benefit without attribution.

Now, not all types of plagiarism can be dealt with by rephrasing, but some of them can. Some content that writers use in their work is from the “public domain” i.e., it does not need to be attributed. 

However, such content can become plagiarized if the writer uses the same wording as someone else when using it. This type of plagiarism can be easily removed with the help of AI paraphrasers. They can ensure that the content is written using a unique combination of words. In this way, plagiarism and its associated SEO penalties are avoided.

Also read: How Source Citation Prevents SEO Plagiarism

4. Can Deal with Keyword Stuffing

Keyword stuffing is another thing that can happen by accident during SEO content creation. Keyword stuffing is a black hat SEO technique in which an unnecessary amount of primary and secondary keywords are used in the content. 

This technique used to be popular a long time ago when search engines were not able to detect these practices. Nowadays, this is not possible and such practices get caught and penalized very quickly. 

Unfortunately, keyword stuffing can happen accidentally. But with AI paraphrasing tools, stuffing can be easily removed. The paraphraser just replaces all the extra words with their synonyms so that the same word is not used too much. This safeguards the content from being penalized and its SERP ranking is preserved (and ultimately improved).

Also read: 15 Best SEO Keyword Rank Checker Tools

Conclusion

These are the benefits of utilizing AI paraphrasing tools for SEO content creation. After reading this article, you should have realized that AI paraphrasers are extremely beneficial for SEO content. They can help with both improving the SERP rankings directly, or by preventing things that harm the rankings.

Paraphrasers are but one sort of AI tool that can help SEO content. There are many other tools available online. To find out more head to our blog and check out articles that can educate you about such tools.