Google’s John Mueller said on X that a compilation of ChatGPT output does not make your content unique or worthy of outranking other content on the internet. He posted on X that a site should instead “focus on unique, compelling, high-quality content that adds to the web.”

He was looking at a specific site who was complaining they were not ranking well in Google Search, so he replied, “I think you should focus on unique, compelling, high-quality content that adds to the web. As you have it now, it looks like a compilation of ChatGPT output on topics that tons of sites have already covered.”

He went on to add, “I suspect revamping your site to be significantly better than all the other “net worth” sites is going to be a lot harder than just focusing on something new (and deleting the old), where you *know* that you have new & valuable information to share.”

Using ChatGPT does not make your content unique because, as he said before, AI will rehash other content that was already published on the web.

Here are those tweets:

What’s the URL?

— 308 redirects are better than 301. Change my mind. (@JohnMu) September 15, 2023

This seems like the same information that lots of other sites have, and a lot of rewritten content. What’s the unique value to the web & to our users that I’m missing?

— 308 redirects are better than 301. Change my mind. (@JohnMu) September 16, 2023

I think you should focus on unique, compelling, high-quality content that adds to the web. As you have it now, it looks like a compilation of ChatGPT output on topics that tons of sites have already covered.

— 308 redirects are better than 301. Change my mind. (@JohnMu) September 16, 2023

I suspect revamping your site to be significantly better than all the other “net worth” sites is going to be a lot harder than just focusing on something new (and deleting the old), where you *know* that you have new & valuable information to share.

— 308 redirects are better than 301. Change my mind. (@JohnMu) September 16, 2023

In which way do you think it’s unique?

— 308 redirects are better than 301. Change my mind. (@JohnMu) September 16, 2023

Forum discussion at X.