There was a complaint on X from a publisher who said Google is not showing details in the “About this site,” “About the source” section in the Google Search results for their site. Danny Sullivan, Google’s Search Liaison, responded that not having information about your site there doesn’t mean your site will rank better or worse.

He responded on X saying, “It’s not like you somehow rank any better because we show information about a source.”

He also said this is just an “experimental feature.” Sullivan said, “It’s also still an experimental feature as covered here.”

Here is what this site shows for the “About the source.”

Here is what that site showed:

Here are those posts:

It’s not like you somehow rank any better because we show information about a source. It’s also still an experimental feature as covered here: https://t.co/ycQcJhnKAp

But I’ll pass this on to see how we might better improve generally.

— Google SearchLiaison (@searchliaison) December 9, 2023

Danny Sullivan added:

Katie, if you’re trying to understand how to improve, the key page from us is this: https://t.co/NaRQqb1SQx

But I also think it’s important to understand that your content might be great, not have any issues to correct, but it’s just relatively speaking, perhaps it’s slipped a…

— Google SearchLiaison (@searchliaison) December 11, 2023

Forum discussion at X.