Google’s Lighthouse doesn’t use the Interaction to Next Paint (INP) metric in its standard tests, despite INP being one of…
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Great ad copy is crucial for Google Ads success, but the rules of engagement can be elusive. Optmyzr analyzed over…
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Read More »With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad…
Read More »John Mueller from Google in the latest SEO office hours said that Google, Googlebot, does not generally try variations of…
Read More »A negative SEO question came up in the last Google SEO office hours on the topic of sending “bad actor”…
Read More »There has been some confusion around how Google handles pages that might be more costly for Google Search to crawl,…
Read More »Google’s Gary Illyes answered a question about negative SEO provides useful insights into the technical details of how Google prevents…
Read More »Now that Google is encouraging publishers to use proper lastmod dates in their sitemap files, what happens if your lastmod…
Read More »The world of SEO has been in a constant state of upheaval for the past 18 months. But what hasn’t…
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