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SEO News

Why Google Lighthouse Doesn’t Include INP, A Core Web Vital

Google’s Lighthouse doesn’t use the Interaction to Next Paint (INP) metric in its standard tests, despite INP being one of…

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SEO News

Google Ads ad copy: what works and what doesn’t in 2024

Great ad copy is crucial for Google Ads success, but the rules of engagement can be elusive. Optmyzr analyzed over…

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SEO News

Google and guest posts: What gets indexed and what doesn’t

Guest posts are among the first methods people hear about when learning about link building.  There are definitely wrong ways…

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SEO News

Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up

With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad…

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SEO News

Google Doesn’t Try Variations Of URLs

John Mueller from Google in the latest SEO office hours said that Google, Googlebot, does not generally try variations of…

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SEO News

Google Says Sending Bad Actor Traffic To A Site Doesn’t Hurt Its Search Rankings

A negative SEO question came up in the last Google SEO office hours on the topic of sending “bad actor”…

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SEO News

Google Doesn’t Track How Expensive It Is To Crawl, Render, Index & Serve Individual Pages

There has been some confusion around how Google handles pages that might be more costly for Google Search to crawl,…

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SEO News

Google Gives Exact Reason Why Negative SEO Doesn’t Work

Google’s Gary Illyes answered a question about negative SEO provides useful insights into the technical details of how Google prevents…

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SEO News

Google Either Trusts Or Doesn’t Trust Your Sitemap’s Lastmod ****

Now that Google is encouraging publishers to use proper lastmod dates in their sitemap files, what happens if your lastmod…

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SEO News

Link Building in 2024: What Works, What Doesn’t, and What’s Next?

The world of SEO has been in a constant state of upheaval for the past 18 months. But what hasn’t…

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