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Email Subject Line Tips and Best Practices


Email subject lines can determine whether or not your email gets opened– or even noticed– in a crowded inbox.

Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA).

Email is the most profitable marketing channel (when considering ROI), so we’ve curated the best practices for email subject lines to make sure you can confidently leverage your best tool.

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Marigold is a global pioneer in relationship marketing, providing tailored, industry-specific martech solutions to over 40,000 businesses around the world. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture under one roof, Marigold delivers the technology and expertise marketers need to grow relationships, grow revenue, and ultimately grow their businesses. Find out more at MeetMarigold.com.





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