Tag Archives: Practices

Anchor Text Ratios & Best Practices For Faster Rankings

By | January 21, 2022

This article was contributed to our SEO community blog by Adam White of SEO Jet There’s been a common practice among SEOs (both established and new) to try and get as many links from as many sites as possible, with little strategy when it comes to backlink profiles and anchor text ratios. It probably started when Google made… Read More »

Search Engine Journal | Local SEO Best Practices For Enterprise Restaurant Brands

By | January 20, 2022

With endless options to choose from and the potential to eat three meals a day, the restaurant industry can be an extremely competitive category for local search. Plus, more restaurant locations are continually opening and new concept types continue to pop up. Maintaining a strong local search presence becomes more difficult for enterprise restaurant brands who are looking to do… Read More »

Digital Branding & Creative Content: Trends & Best Practices

By | January 14, 2022

Following digital creative best practice helps create a strong first impression, build out brand identity, convey key information, narrate your story, and build consumer trust. But in 2022, what are the key trends that will get you noticed to your target audience? There are several generic learnings that we suggest for this year that will create the biggest… Read More »

Best Practices for Faceted Navigation on eCommerce Sites

By | January 13, 2022

If your eCommerce website sells a lot of products, there’s nothing like faceted navigation to improve your customers’ search experience. Sorting by filters like size, color, and style can greatly increase conversion rates — but, unless you set up the technical aspects correctly, that could easily be negated by harmful SEO impacts. Fortunately, faceted navigation isn’t as tricky… Read More »

Local Link Building 101: Best Practices and Strategies for Success

By | January 12, 2022

Google My Business (now known as Google Business Profile) and other online business listings are essential aspects of your local SEO strategy – but they’re not the only game in town. Although the MapPack results are prominent when Google perceives local intent behind the query (especially on mobile), you can’t ignore those traditional ten blue links. Links are… Read More »

Landing Page SEO Best Practices & Tips For Success

By | January 6, 2022

Google constantly updates its algorithm. This year alone, they’ve announced 12 significant updates. But, of course, it doesn’t include the hundreds of minor updates Google has made to its search engine. Could these updates affect the performance of your landing pages? Absolutely. Adjusting to these constant changes is about more than just optimizing your content for the SERPs.… Read More »

How To Use Header Tags: SEO Best Practices

By | December 27, 2021

Header tags are still a strong signal for SEO. Google’s John Mueller said it himself: “[W]hen it comes to text on a page, a heading is a really strong signal telling us this part of the page is about this topic.” Header tags are a simple yet critical part of SEO. Use them wisely and you’ll please the… Read More »

SEO Best Practices: How To Create Awesome Meta Descriptions

By | December 23, 2021

Meta descriptions have always been an essential optimization. Even though they do not help rankings, they do help with other goals such as improving click-through rates by tempting people to click on your listing over others that may not be quite as interesting. Meta descriptions are considered an indirect signal, in that they do not directly influence search… Read More »

WordPress SEO: 20 Tips and Best Practices

By | December 16, 2021

Both of these things are true, but it’s important to remember that WordPress is just a content management system (CMS). So the mere fact that you’re using WordPress isn’t enough to rank on search engines. Luckily, WordPress makes it super… Read more › Source link : Ahrefs.com

Web Design Practices That Frustrate SEO Pros

By | December 8, 2021

Search engine marketing professionals working with web developers know the frustration of communicating the importance of SEO requirements. That visually stunning website masterpiece could possibly be an equally stunning page load nightmare. SEO professionals that look at web design as part of their role are valuable. They understand how certain web design practices interfere with the user experience.… Read More »