1.  Think in Colour

URL: https://thinkincolour.eu/start

This “Think in Colour” campaign by Belgian news magazine, Knack, aims to promote diversity, inclusivity, and creative expression. The campaign encourages individuals to embrace different perspectives and celebrate cultural richness. According to a statement by Knack’s editor-in-chief, Bert Bultinck, the 3D tool was made to present a “literal challenge to our readers to question their own way of thinking.” 

Through interactive storytelling, it offers an immersive experience that highlights the power of colours and their symbolism in shaping our understanding of the world. By engaging with this campaign, users can explore narratives that showcase the importance of unity, getting a better understanding of our own thoughts.

I think this is the perfect start to explaining interactive storytelling. The human desire to feel special is only natural. We’ve all done a personality test before, and this campaign appeals to that need in users to feel seen and understood. 

The interactive element is what makes the campaign so memorable. This tool ideal for social sharing too, with its impressive visuals and easy CTA sharing option.

2.  The Apple Car

URL: https://www.vanarama.com/car-interiors-created-by-tech-giants/the-apple-car-interior/index.html

This one is throwing us back to 2021, but I **** the simplicity of this concept. Using genuine patents filed by Apple Inc., Vanarama – a British car leasing company – created a vision of the highly anticipated Apple Car and how it might look if it were to launch. 

The campaign showcases imaginative exterior and interior concepts, exploring innovative and futuristic ideas. It envisions sleek and minimalist car cabin designs with advanced technology integration, focusing on user experience and aesthetics. While not directly affiliated with Apple, the campaign offers a creative exploration of how Apple’s design principles could influence automotive interiors, highlighting the potential for seamless integration of technology and comfort in future vehicles.

Whilst the interactive element to this doesn’t impact the end result, the sleek visuals intrigue the user while taking them on a journey. Exploring the car’s features taps into our natural curiosity – and what’s better than an inside scoop?

3. The Sounds of CDMX

URL: https://pudding.cool/2022/09/cdmx/

This campaign by The Pudding took to the streets of Mexico City to explore the unique cries of the travelling merchant street sellers lining the streets, crying out to attract passing customers. Each seller has earned their place in the economic system and culture of the city and is now threatened by the newer digital way of shopping, shifting consumer habits.

Through data-driven storytelling, the campaign uses an interactive and beautifully illustrated map, with supporting narratives for each individual seller. This offers a comprehensive understanding of CDMX’s evolution as a major global metropolis, giving personalities to each seller. 

This campaign takes something dynamic and beautiful and makes it relatable to a global audience. Despite this being inherently unique for Mexico City, The Pudding’s interactive approach, combined with the beautiful illustrations, invites the reader in, making the information more accessible and emotive. It creates a connection to each individual seller for the audience. The push to celebrate the cultural richness of this landscape highlights the importance of different cultures in an increasingly ‘westernised’ world.