Tag Archives: Interactive

Domain Extensions 101: .Com vs .Net vs .Org | Seer Interactive

By | October 21, 2021

Whether you’re starting a business and need a website or looking into a site migration — your decision between these 3 top-level domains (TLD) could potentially make or break your digital presence.  Set yourself up for success with an informed decision about your website’s domain extension! What are the Differences Between Domain Name Extensions? In the US, the most common… Read More »

How to Find Fulfillment in your Job Using the Drainers & Drivers Exercise | Seer Interactive

By | October 21, 2021

Just because you can do a job doesn’t mean you should. This was my Director’s response when I asked to take a step backwards (hierarchically-speaking) in my career. I had been promoted to a management position and had been hustling hard for a year to gain the confidence I needed to feel like I was doing a good… Read More »

What is Google Discover & How Do You Optimize For It? | Seer Interactive

By | October 21, 2021

What Is Google Discover?  First launched in 2016 under the name Google Feed, Google has since revamped this Google mobile app feature to its current version: Google Discover. 💡 Since its release in 2018, Google Discover has gained over 800 million monthly active users.  Google Discover is available on Androids, iPhones, and iPads via the Google mobile app… Read More »

Paid Social Creative Best Practices Guide 2021 | Seer Interactive

By | October 20, 2021

Social media is undoubtedly one of the best marketing tools to connect with existing customers and introduce brands to new users. With over 91% of US businesses relying on social media to drive up sales and produce leads, the paid social media landscape has become increasingly saturated and ever more complicated by the implications of iOS14 and the… Read More »

How to Create a Seamless Out of Office (OOTO) Plan | Seer Interactive

By | October 20, 2021

According to Gallup, nearly 76% of employees experience burnout at least once. While everyone’s idea of rejuvenation is different, the majority of people can agree that taking some much needed vacation time helps with bouncing back. At Seer, we’re lucky to have a generous time-off policy (Thanks, Leadership!) that allows everyone at the company to take unlimited Paid… Read More »

Data-Driven Attribution to Become the Default in Google Ads | Seer Interactive

By | October 19, 2021

Late September, Google announced data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions. As the industry continues to evolve, Google understands the need to more accurately understand how each marketing touchpoint contributed to a conversion, all while respecting user privacy. What Happened For the past few years, last-click attribution has been… Read More »

Google Analytics 4 For New Marketers | Seer Interactive

By | October 19, 2021

This post was written by: Julian Litvak. The New Google Analytics Google Analytics is a free tool that gives marketers the ability to analyze website data for their business, and make informed decisions. There have been many updates and iterations of Google Analytics over the years. The most widely used version of Google Analytics is called Universal Analytics and… Read More »

What Is a Causal Impact Analysis and Why Should You Care? | Seer Interactive

By | October 18, 2021

Let’s talk about noise. Not the type your car makes that causes you to crank up the stereo, but the kind that can make your marketing testing infuriatingly difficult to read. Most of us have probably been there – you launch a new test and the next day a news story about the brand comes out, the fed… Read More »

Paid Social Creative Playbook: What is It? Why Create It? | Seer Interactive

By | October 18, 2021

We constantly consume content on social media. In 2020, the average time spent per user on social media apps is 2 hours 25 minutes per day, which is where 47% of all internet users first discover a new brand. Consumption has diversified across a variety of platforms, from Facebook and Instagram to keep up with friends and family,… Read More »

People of Seer: Meet Kristin Bigness | Seer Interactive

By | October 17, 2021

Welcome back to People of Seer: Remote Edition! In this series, you’ll get to meet our team and learn about what makes them the best around (in our humble opinion). 💡 Kristin Bigness, Sr. Creative Manager, Explorer, and Musician How would you describe what you do for your job? What’s a day-in-the-life look like? On a daily basis… Read More »