If you’re struggling to generate blog traffic that actually converts – this episode is for you! My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic.  Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us. In this episode:

• The 4 Pillars of a Bottom Funnel Content Strategy
• Conducting Interviews For Content Research
• Writing Intros That Convert
• Why “Tone Of Voice” May Not Be Important
• Optimizing For UX and CTAs
• Acquiring Backlinks
• Measuring Content Marketing ROI
• The Cons of Content Briefs (and an Alternative)
• Content Marketing Costs

Listen Now! Related Episodes You Might Like Show Agenda and Timestamps Tools Mentioned Articles, Resources, and Links Mentioned Find Araminta Online