Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Microsoft Advertising has officially added Copilot to help advertisers using AI. Tuta complained to regulators over its ranking drop with the Google core update. We saw the same person rank in Google Search with multiple entities. Google renames product sites to product websites. Google Search App has a neat screenshot feature. I am offline today, all these stories were pre-written and scheduled, including this newsletter.

Search Engine Roundtable Stories:

• 
  Copilot Now In Microsoft Advertising Platform
  
  
  Microsoft announced the general availability of Copilot in the Microsoft Advertising Platform. This means you can now use Copilot (Microsoft’s AI) natural language conversational chat, asset recommendations, and image asset creation in the Microsoft Advertising platform.
• 
  The Same Person With Multiple Entities In Google Search
  
  
  Last week, Shameem Adhikarath shared an example of an individual that shows up twice as two different entities in Google Search. It is like maybe Google was fed two distinct entities for the same person and now Google is showing both of them, with the same name and same query.
• 
  Tuta Complains To EU Regulators Over Google March 2024 Core Update Ranking Drop
  
  
  Tuta Mail, a popular encrypted email service, complained to European Union tech regulators that Google dropped its rankings for all sorts of keyword phrases with the Google March 2024 core update. Tuta is upset they no longer rank for [encrypted email] after this update.




• 
  Google Search App “Send A Link To This Page” When You Take A Screenshot
  
  
  One of my pet peeves is when people send me screenshots of pages they want me to read and do not include the URL to that page. Well, the Google Search app is trying to solve that issue by telling the person who took a screenshot to “Send a link to this page” by clicking a big blue “Share” button.
• 
  Google Renames Product Sites To Product Websites
  
  
  Google has renamed the Product Sites search filter to Product Websites. These only really show up in the European regions and starting last week, Google renamed “Sites” to “Websites.”
• 
  Slimmer Google Tag
  
  
  We have seen numerous tags for Dooglers, Google dogs, before. But this one looks slimmer than the old tags. I found this new photo of a Doogler and you can see the small Google collar tag.
• 
  Programming Note: Offline For Last Days Of Passover
  
  
  This is a programming note that I will be completely offline for the last days of the Passover holiday. The last days of Passover are on Monday and Tuesday, April 29th and 30th. Any stories published here will be scheduled and written beforehand and not posted live.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

• xAI, Elon Musk’s OpenAI rival, is closing on $6B in funding and X, his social network, is already one of its shareholders, TechCrunch
• Google plans $3 billion data center investment in Indiana, Virginia, Reuters
• Google to expand hardware R&D team in Taiwan, Nikkei Asia
• Investors Cheer AI Spending Boom in Big Tech—Just Not at Meta, Wall Street Journal
• Sundar Pichai Celebrates Googleversary, completes 20 years at Google, News9live

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:

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Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.