Lack of owners’ knowledge

Many website owners will jump on any chance they get to improve their search ranking on the first page.

They go for quantity over quality and hire SEO firms that use techniques that are non-compliant with Google guidelines.

The first reason for this is that most site owners have a very basic understanding of SEO and don’t realize the danger of these actions.

Google is extremely serious about these so-called ‘link-building‘ practices.

This is why it’s better to hire an experienced SEO consultant or company or use a simple tool to at least check the website’s metrics and keywords before placing a link (Google Keyword Planner, SE Ranking, etc.).

Use automation services

Websites that use automation to get backlinks are a big no-no.

This kind of process is known as link farming, and it usually involves artificial or fake websites that were created for the sake of getting links from them.

Such automation services allow you to sign up and then buy a series of links that were not created manually by humans but by computers and bots around spammy content and from bad resources.

Automation can be used in this process to simultaneously create tens of thousands of sites and link each one to your business website.

This obviously shows you in a bad light, which is why you should avoid getting involved in these kinds of schemes.

Toxic SEO Service

Some SEO providers offer low-quality services to their clients. They can earn a profit by using black hat and gray hat tactics.

​The main goals of these services are to get more cheap traffic to websites and earn more money from them.

The owners of such toxic SEO services often use PBNs and spam web directory links.

This might look appealing to entrepreneurs who are just starting out and can’t afford more expensive options.

However, these services have a reputation for building toxic links with their clients.

A toxic SEO company will take their clients’ list of keywords and plug them into any sources they can find.

These links aren’t directly relevant to the client’s business, which can hurt the website if Google ever decides to punish it.

SEO Attack

Negative SEO attacks are scenarios where a black hat SEO points a lot of bad backlinks toward a website.

Sometimes, players within the industry have access to “private” blog networks (or PBNs) and/or spam forums where they have created partnerships with certain websites.

These people are paid to place links from specific web pages or forums on their websites, which then point to the target website.

With enough spammy links pointing toward the target website using different IPs, you can be sure that Google will take action against the target website’s search rankings.