If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be…

SEO in an enterprise setting, where a website has tens of thousands of pages, is like navigating a labyrinth of…

Group M is planning to simplify the buying and placement of ads on streaming services for advertisers. Through the GroupM…

Imagine playing a board game and “strategically” moving the pieces around without following the rules or knowing the game’s objective.…

The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views…

Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads…

Today, we are excited to announce a new partnership with Writer, the leading generative AI platform for enterprises. This collaboration…

With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional…

Yelp is set to unveil 3 new features to enhance user experience and give businesses more ways to connect with…

Cases, life hacks, researches, and useful articles Don’t you have time to follow the news? No worries! Our editor will…