How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can…

Every year, the SEO agency Aira conducts a State of Link Building survey. In the most recent edition, 270 SEOs…

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine…

  What is Public Relations? In an increasingly digital world, Public Relations, or PR, has undergone and is part of,…

So it’s been well over a week of incredible volatility within the Google search results. Pages have been bouncing all…

Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for…

Google will look much different in 2033 – where conversation is the interface rather than the search we know today. That’s…

Google has started to invite the first set of users to the new Search Generative Experience today. Some of you…

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes…

I am hearing reports from SEOs that Google did another batch switchover from desktop-first indexing to mobile-first indexing for many…